Madcap Factory is an amusingly eccentric production house.

We build event formats and experiences to help brands engage their communities.

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Strategic, theory-based, imaginative, playful, magic, simple, hospitable, and always… amusingly eccentric.

 

We are experts in

Scaleable event formats


In-person experiences


Impeccable products


 

Clients Include

 

Featured projects

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Inconspicuous Games:
Field games played (in secret) in high-traffic landmarks.

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Smalls Smores:
The all-in-one tiny s’more experience in one beautiful kit.

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First Time Out:
An intimate variety show for first-time performers.

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3 Way Duvet:
It’s not King size, it’s Fling size ;)

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Bark & Co:
Games for dogs to play with people.

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Fort Greene Commins:
Daytime workspaces & evening events that bring the neighbors together.

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